Job Description: Content Marketing Manager
Role Details
POSITION: Content Marketing Manager
Location: Bangalore/Remote
About SCRUT Automation
Scrut Automation is an information security and compliance monitoring platform, aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards such as SOC 2, ISO 27001, GDPR, and the like with ease. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70%, and build real-time visibility of their security posture.
Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is built out of India for the world, with customers across India, APAC, North America, Europe and the Middle East. Scrut is backed by Lightspeed Ventures, MassMutual Ventures and Endiya Partners, along with prominent angels from the global SaaS community.
About the role
As the Content Marketing Manager, you'll lead Scrut's content marketing initiatives, crucial for boosting our brand visibility and fueling business expansion. This role requires someone with both creative and strategic skills, capable of moving effortlessly between big-picture planning and practical implementation. You'll focus on captivating our audience of safety and operational leaders in the industrial sector.
This position is ideal for individuals who are organised, creative, and strategic thinkers with a passion for technology, innovation, and the individuals behind it. You should thrive in dynamic, collaborative environments where innovation is key.
Responsibilities
Develop and implement a thorough content marketing plan aimed at enhancing brand recognition, establishing a reputation for excellence, and encouraging product interest, all of which will drive the company's rapid expansion.
Produce compelling content across the entire customer journey, spanning from informative to enjoyable, with the goal of attracting potential customers and seamlessly leading them through the marketing funnel to connect with our skilled sales team.
Take charge of designing and executing monthly brand-to-demand campaigns, integrating thought leadership content to drive pipeline growth and cultivate prospects into Marketing Qualified Leads (MQLs).
Create compelling messaging and copy for a variety of engaging content formats, such as blog posts, case studies, website copy, guides, emails, video scripts, and advertisements, ensuring each piece resonates effectively with the target audience.
Gain a profound understanding of our target audience's needs, desires, and pain points to develop tailored content that deeply resonates and motivates action. Collaborate closely with internal leadership to ensure content aligns with strategic objectives and audience insights.
Oversee Scrut's owned content channels, managing the content calendar and ensuring a steady flow of high-quality content across our blog, social media, and email marketing platforms.
Coordinate both in-house and external technical writing teams or agencies.
Requirements
4+ years of content marketing experience, ideally in B2B SaaS environments.
Demonstrated capability in implementing creative content campaigns across diverse formats.
A portfolio demonstrating a diverse range of content types crafted to enhance business objectives.
Familiarity with SEO tools, best practices, and effective strategies to increase organic traffic.
Outstanding storytelling skills coupled with a strong design sensibility to captivate and engage audiences effectively.
Strong organisational skills, adept at prioritising and managing multiple projects simultaneously. A natural collaborator and clear communicator who excels in elite team environments.
Experience with Content Management Systems (CMS), email marketing platforms, and social media tools.
A collaborative team player capable of thriving in dynamic, high-growth, fast-paced environments.
Why should this job excite you?
Opportunity to make an early impact on one of the most promising,high-growth SaaS startups in India
A flat-hierarchical, performance-driven culture
Rapid growth and learning opportunity
Comprehensive medical insurance coverage
A high-performing action-oriented team
Immense exposure to the founders and the leadership
Opportunity to shape the future of the B2B SaaS team with YOUR innovative ideas
The competitive compensation package, benefits, and employee-friendly work culture